ABPI publish Real World Data guidance today

Date: 24/5/2011

The Association of the British Pharmaceutical Industry (ABPI) have today published guidance on the use of Real World data to help industry demonstrate value and provide important medicine response information on under-represented groups of patients. 

Amongst other things, the guide shows how to generate robust real world data; discusses what the internal considerations for undertaking such projects are; and provides a practical checklist.

Please click on the link below for a video ​clip of Allison Jeynes-Ellis, Medical and Innovation Director at the ABPI and Kate Peperell, Director pH Associates Ltd, talking about the new real world data guidance document. The document itself is also available for download via this link

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