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Why Real World Data is Important

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At pH Associates we believe the appropriate generation and application of RWD drives market access and service optimisation.

There are many barriers to the uptake of new medicines and services across the NHS. Decision makers at every level need RWD to understand the value of each healthcare innovation, whether this be for HTA assessment, to generate local payor evidence, to support local implementation or to realise the benefit of change in service. RWD is pivotal to breaking down these barriers and driving faster uptake.

Scroll over the diagram for examples of how RWD can overcome these barriers.

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