Real World Data at pH Associates

Real World Data describes what is happening in everyday practice and reflects the real patient populations and conditions managed by the NHS on a day to day basis.

The growing importance of Real World Data has been the subject of a number of high profile orations recently.

 Examples are where Real World Data is crucial include;

• Description of patient pathways
• Evaluation of burden of illness to the NHS and patients
• Monitoring of real clinical practice versus summary of product characteristics
• Audit of dose delivered versus dose planned
• Audit of guideline implementation
• Quantifying NHS time and other resource in service delivery
• Patient reported outcomes in relation to service acceptability
• Real World appraisals for end of life medications as requested by NICE